This summer, we’re seeing breakout performance across key e-commerce verticals on MediaGo. From wellness tech to pet cooling gear, certain categories are consistently outperforming with sky-high impressions and scalable ROAS. At Novabeyond, we help partners identify what’s clicking—and what’s converting.
1. Health & Wellness
With aging populations and strong seasonal demand, health-related offers are converting with authority. Long-form storytelling and UGC-style videos continue to outperform in this category.
Top Picks: Weight Loss Shakes 、Reading Glasses、Foot Massager
2. Fashion & Daily Comfort
Summer wardrobe refreshes and comfort-first items are seeing steady traction. Utility + aspirational appeal remains a winning combo, especially when paired with lifestyle visuals.
Top Picks: Business Sneakers 、Sportswear & Seasonal Apparel
3. Pet Wellness
Pet parents are investing more in seasonal comfort and everyday care for their furry family members. Emotional hooks drive results—especially when content focuses on empathy and problem-solving.
Top Picks: Cooling Beds for Dogs 、Pet Medicine、Pet Food Supplements
What’s Working?
● Localized Creatives: Tailoring messaging to local culture and language helps campaigns resonate more deeply.
● Long-Form Landing Pages: Providing richer content builds user trust and supports higher-value conversions.
● Video First: Authentic, UGC-style product demos are proving more engaging than static banners.
These are insights from Novabeyond’s recommendations, as we work with global brands and affiliates to unlock performance at scale across MediaGo and beyond. Need help localizing and growing your next breakout vertical? Let’s talk.
