Introduction: Why BIGO Ads Matter in 2025
In today’s fiercely competitive digital advertising landscape, brands are constantly looking for underutilized but high-potential platforms. While platforms like Meta, TikTok, and Google dominate, emerging ecosystems such as BIGO Ads are steadily carving out niches—especially in regions where engagement is high and competition is less saturated.
With over 900 million active users across Europe, the United States, Russia, Southeast Asia, Latin America, and other regions., BIGO has grown into a powerful advertising ecosystem that offers high engagement through short videos, interactive ads. For businesses that want to expand into these fast-growing markets, understanding BIGO ad account opening is the first critical step(Note: Bigo ads accounts can only be opened through agents).
For brands aiming to expand globally or test new markets, understanding how to open a BIGO Ads account in 2025 is the first step toward unlocking that growth ceiling.
This guide covers everything from updated requirements and approval workflows to agency vs. self-service options, common failure cases, and best practices.
What Is BIGO Ads? Key Features & Why It’s Attractive
What is BIGO Ads?
BIGO Ads is the advertising arm of the BIGO Technology ecosystem (owner of apps such as Likee, IMO). It enables advertisers to deploy campaigns across its in-app network, short video feeds, and display banners.
Key Features & Benefits
High Engagement: Ads are integrated within short video streams, giving higher attention and lower ad fatigue.
Precise Targeting: Offers demographic filters, interest / behavior targeting, geolocation targeting.
Multiple Ad Formats: Support for video, native, banner, in-app display ads.
Emerging Market Strength: Strong presence in Southeast Asia, Latin America, Middle East—regions where legacy platforms often charge premium CPMs.
Complementary Reach: For brands already using TikTok / Meta, BIGO can be a useful supplement to reach untapped pockets of user bases.
Why open a BIGO Ads account? Because it opens the door to tap into these audiences, and once you pass approval, you get access to campaign setup tools, targeting, analytics, and scaling potential.
2025 Updated Requirements for BIGO Ads Account Opening
Requirement | Details / Notes |
---|---|
Business License / Company Registration | Valid, official business registration or incorporation proof is mandatory. |
Website / Landing Page | Must comply with BIGO’s ad policies (no prohibited content, fast loading, SSL enabled). |
Business Category / Industry Approval | Sensitive sectors (finance, healthcare, gambling, crypto) require extra compliance documentation. |
Payment Method | You may make a payment to Novabeyond, which then top-ups your ad account. Direct bank / international payments may face higher scrutiny. |
Ad Creative Samples | Some applicants are asked to submit sample creatives (image/video) for pre-approval. |
Identity / Contact Verification | Some regions require proof of identity, phone verification, or local address. |
Minimum Funding / Budget | Typically $500–$1,000 (varies by region). Some markets may require higher initial deposit. |
Policy Changes in 2025
Increased compliance checks for high-risk industries
Greater emphasis on landing page performance (speed, mobile UX)
Stricter verification of local addresses in certain markets
More frequent audits after 6–12 months of activity
Tip: If you’re planning to run ads for sensitive industries, consider working with an agency for smoother BIGO ad account opening approval.
Step-by-Step: How to Open a BIGO Ads Account (Self vs. Agency)
Below is the current workflow (as of 2025). Note: for many advertisers, using an agency offers smoother approval, faster turnaround, and higher success rates.
3.1 Registration (Self or via Agency)
Self: Go to the official BIGO Ads registration portal, fill in business name, region, contact person, email, phone.
Via Agency: Submit your business details to the agency, and they will register on your behalf or use their partner portal.
3.2 Document Submission
Upload business license, website / landing page link, contact details.
If requested, submit identity verification or local address proof.
For regulated industries, provide supplemental certificates / compliance docs.
3.3 Review / Approval
Under typical conditions, BIGO takes 2–3 business days to review.
In sensitive categories, the process may take 5–7 days or longer.
Agency partners often have prioritized review channels.
3.4 Initial Funding & Activation
Deposit the required minimum budget (e.g. $500 – $1,000).
Once payment is confirmed, the ad account gets activated and ready for use.
3.5 Campaign Setup & First Launch
Navigate to the campaign dashboard, define targeting, upload creatives, set budgets.
Use audience filters, geo-targeting, placement controls to refine reach.
Monitor performance metrics such as CTR, CPC, CPM.
Common Challenges & Rejection Reasons (and How to Solve Them)
Challenge / Rejection | Root Cause | Solution / Mitigation |
---|---|---|
Website Disapproval | Landing page slow / non-compliant content / broken links | Optimize UX, use SSL, streamline page speed, remove prohibited content |
Industry Not Approved | Finance, gambling, crypto, medical often flagged | Provide additional compliance / license documents, local certifications |
Creative Rejection | Low-quality visuals, misleading claims | Produce clean, truthful creatives; stick to policy; A/B test first |
Payment Delay / Failure | Cross-border transfers, currency issues | Use agency escrow / top-up model, confirm remittance details |
Identity / Address Mismatch | Contact details inconsistent, address not matching business docs | Use legitimate business address, verify identity, ensure consistency across documents |
Slow Response / Audit Triggered | Inactivity or frequent changes | Maintain regular campaign activity, avoid frequent pausing/resuming, keep account healthy |
Real-World Example
A client in Latin America was rejected due to their landing page containing unsupported scripts. After cleaning up the page, migrating to HTTPS, and resubmitting, approval came within 48 hours.
BIGO Ads Setup: Dashboard Walkthrough & Tips
Once your account is approved, here’s how to get started:
Dashboard Overview: Campaigns → Ad groups / Ad sets → Creatives → Analytics
Campaign Structure: Use clear naming (e.g. “SEA_Aug25_CPM_Test”)
Targeting Filters: Age, gender, interest, location
Budget & Bidding: Start conservatively (daily caps), test on small segments before scaling
Creative Best Practices:
• Short videos (6–15s) with clear messaging
• Captions / subtitles (for mobile audiences)
• Interactive elements (polls, overlays)Iterative Testing: Use A/B tests on creatives, audience segments, bidding strategies
KPIs To Watch: CTR, CPC, CPM, ROAS, Conversion Rate
Scaling: After stable performance, gradually increase budgets, expand geos
Agency vs Direct Account: Which Option Suits You?
Feature | Self-Service Account | Agency / Partner Account (e.g. Novabeyond) |
---|---|---|
Approval Time | 3–7 business days | 1–3 business days (priority channel) |
Success Rate | ~60–75% (varies by region / industry) | 90%+ (based on track record) |
Payment / Top-up | Direct bank / wire required | Agency handles top-up, currency issues managed |
Support | Limited / self-serve documentation | 1-on-1 manager, troubleshooting, optimization support |
Compliance Risk | You handle any audit / rejection | Agency handles resubmissions, appeals, compliance checks |
Minimum Budget | As required by BIGO | Agency might have minimum packages but reduces risk exposure |
When to go Agency?
If you're new to BIGO Ads / global markets
If your industry is regulated / complex
If you want faster approval and hands-on support
If you expect to scale multiple regions, creatives, languages
Best Practices for Sustained BIGO Advertising Success
Refine targeting continuously: Use demographic filters, lookalike audiences
Creative iteration: Rotate creatives frequently to avoid fatigue
Performance analysis & pivoting: Drop low-performing segments quickly
Budgets & pacing: Allocate daily budgets; avoid front-loading
Cross-channel integration: Use BIGO in conjunction with Meta / TikTok / Google to amplify reach
Compliance monitoring: Stay updated with policy changes; revisit landing pages regularly
FAQ
Q1: How long does a BIGO Ads account approval take?
A: Typically 2–3 business days, but in sensitive industries or regions, it may take 5–7 days. For agency-supported accounts, it can be faster (1–3 days).
Q2: Can I open a BIGO Ads account without having a website?
A: No. BIGO requires a valid landing page or domain that complies with their ad policies.
Q3: What is the minimum budget required to start?
A: It varies by region—commonly USD 500 to USD 1,000. Some markets may require higher. Always confirm with your agency or BIGO’s local guidelines.
Q4: What reasons are most common for account rejection?
A: Website noncompliance, creative issues, industry restrictions, identity mismatch, payment delays.
Q5: Is it better to open via an agency or self-service?
A: If you want faster approval, higher success rate, compliance support, and lower risk—agency is usually better, especially for new advertisers or regulated industries.
Conclusion & Call to Action
Opening a BIGO Ads account in 2025 opens doors to underexploited advertising markets with high potential. But navigating the policies, approval workflows, and creative requirements is complex.
Working with a trusted agency like Novabeyond can streamline the process—offering priority approvals, compliance support, optimization guidance, and regional expertise.
Are you ready to accelerate your BIGO journey?
Contact Novabeyond today → let us help you get verified, launch campaigns, and scale your global reach.
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