BIGO Ads Account Opening Guide 2025: Requirements, Setup & Agency Support

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August. 27 2025

Introduction: Why BIGO Ads Matter in 2025


In today’s fiercely competitive digital advertising landscape, brands are constantly looking for underutilized but high-potential platforms. While platforms like Meta, TikTok, and Google dominate, emerging ecosystems such as BIGO Ads are steadily carving out niches—especially in regions where engagement is high and competition is less saturated.


With over 900 million active users across Europe, the United States, Russia, Southeast Asia, Latin America, and other regions., BIGO has grown into a powerful advertising ecosystem that offers high engagement through short videos, interactive ads. For businesses that want to expand into these fast-growing markets, understanding BIGO ad account opening is the first critical step(Note: Bigo ads accounts can only be opened through agents).


For brands aiming to expand globally or test new markets, understanding how to open a BIGO Ads account in 2025 is the first step toward unlocking that growth ceiling.


This guide covers everything from updated requirements and approval workflows to agency vs. self-service options, common failure cases, and best practices.


What Is BIGO Ads? Key Features & Why It’s Attractive


What is BIGO Ads?

BIGO Ads is the advertising arm of the BIGO Technology ecosystem (owner of apps such as Likee, IMO). It enables advertisers to deploy campaigns across its in-app network, short video feeds, and display banners.


Key Features & Benefits

  • High Engagement: Ads are integrated within short video streams, giving higher attention and lower ad fatigue.

  • Precise Targeting: Offers demographic filters, interest / behavior targeting, geolocation targeting.

  • Multiple Ad Formats: Support for video, native, banner, in-app display ads.

  • Emerging Market Strength: Strong presence in Southeast Asia, Latin America, Middle East—regions where legacy platforms often charge premium CPMs.

  • Complementary Reach: For brands already using TikTok / Meta, BIGO can be a useful supplement to reach untapped pockets of user bases.


Why open a BIGO Ads account? Because it opens the door to tap into these audiences, and once you pass approval, you get access to campaign setup tools, targeting, analytics, and scaling potential.20.png

2025 Updated Requirements for BIGO Ads Account Opening


RequirementDetails / Notes
Business License / Company RegistrationValid, official business registration or incorporation proof is mandatory.
Website / Landing PageMust comply with BIGO’s ad policies (no prohibited content, fast loading, SSL enabled).
Business Category / Industry ApprovalSensitive sectors (finance, healthcare, gambling, crypto) require extra compliance documentation.
Payment MethodYou may make a payment to Novabeyond, which then top-ups your ad account. Direct bank / international payments may face higher scrutiny.
Ad Creative SamplesSome applicants are asked to submit sample creatives (image/video) for pre-approval.
Identity / Contact VerificationSome regions require proof of identity, phone verification, or local address.
Minimum Funding / BudgetTypically $500–$1,000 (varies by region). Some markets may require higher initial deposit.


Policy Changes in 2025


  • Increased compliance checks for high-risk industries

  • Greater emphasis on landing page performance (speed, mobile UX)

  • Stricter verification of local addresses in certain markets

  • More frequent audits after 6–12 months of activity


Tip: If you’re planning to run ads for sensitive industries, consider working with an agency for smoother BIGO ad account opening approval.


Step-by-Step: How to Open a BIGO Ads Account (Self vs. Agency)


Below is the current workflow (as of 2025). Note: for many advertisers, using an agency offers smoother approval, faster turnaround, and higher success rates.


3.1 Registration (Self or via Agency)

  • Self: Go to the official BIGO Ads registration portal, fill in business name, region, contact person, email, phone.

  • Via Agency: Submit your business details to the agency, and they will register on your behalf or use their partner portal.

3.2 Document Submission

  • Upload business license, website / landing page link, contact details.

  • If requested, submit identity verification or local address proof.

  • For regulated industries, provide supplemental certificates / compliance docs.

3.3 Review / Approval

  • Under typical conditions, BIGO takes 2–3 business days to review.

  • In sensitive categories, the process may take 5–7 days or longer.

  • Agency partners often have prioritized review channels.

3.4 Initial Funding & Activation

  • Deposit the required minimum budget (e.g. $500 – $1,000).

  • Once payment is confirmed, the ad account gets activated and ready for use.

3.5 Campaign Setup & First Launch

  • Navigate to the campaign dashboard, define targeting, upload creatives, set budgets.

  • Use audience filters, geo-targeting, placement controls to refine reach.

  • Monitor performance metrics such as CTR, CPC, CPM.

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Common Challenges & Rejection Reasons (and How to Solve Them)


Challenge / RejectionRoot CauseSolution / Mitigation
Website DisapprovalLanding page slow / non-compliant content / broken linksOptimize UX, use SSL, streamline page speed, remove prohibited content
Industry Not ApprovedFinance, gambling, crypto, medical often flaggedProvide additional compliance / license documents, local certifications
Creative RejectionLow-quality visuals, misleading claimsProduce clean, truthful creatives; stick to policy; A/B test first
Payment Delay / FailureCross-border transfers, currency issuesUse agency escrow / top-up model, confirm remittance details
Identity / Address MismatchContact details inconsistent, address not matching business docsUse legitimate business address, verify identity, ensure consistency across documents
Slow Response / Audit TriggeredInactivity or frequent changesMaintain regular campaign activity, avoid frequent pausing/resuming, keep account healthy

Real-World Example

A client in Latin America was rejected due to their landing page containing unsupported scripts. After cleaning up the page, migrating to HTTPS, and resubmitting, approval came within 48 hours.


BIGO Ads Setup: Dashboard Walkthrough & Tips


Once your account is approved, here’s how to get started:

  • Dashboard Overview: Campaigns → Ad groups / Ad sets → Creatives → Analytics

  • Campaign Structure: Use clear naming (e.g. “SEA_Aug25_CPM_Test”)

  • Targeting Filters: Age, gender, interest, location

  • Budget & Bidding: Start conservatively (daily caps), test on small segments before scaling

  • Creative Best Practices:
      • Short videos (6–15s) with clear messaging
      • Captions / subtitles (for mobile audiences)
      • Interactive elements (polls, overlays)

  • Iterative Testing: Use A/B tests on creatives, audience segments, bidding strategies

  • KPIs To Watch: CTR, CPC, CPM, ROAS, Conversion Rate

  • Scaling: After stable performance, gradually increase budgets, expand geos


Agency vs Direct Account: Which Option Suits You?


FeatureSelf-Service AccountAgency / Partner Account (e.g. Novabeyond)
Approval Time3–7 business days1–3 business days (priority channel)
Success Rate~60–75% (varies by region / industry)90%+ (based on track record)
Payment / Top-upDirect bank / wire requiredAgency handles top-up, currency issues managed
SupportLimited / self-serve documentation1-on-1 manager, troubleshooting, optimization support
Compliance RiskYou handle any audit / rejectionAgency handles resubmissions, appeals, compliance checks
Minimum BudgetAs required by BIGOAgency might have minimum packages but reduces risk exposure

When to go Agency?

  • If you're new to BIGO Ads / global markets

  • If your industry is regulated / complex

  • If you want faster approval and hands-on support

  • If you expect to scale multiple regions, creatives, languages


Best Practices for Sustained BIGO Advertising Success


  • Refine targeting continuously: Use demographic filters, lookalike audiences

  • Creative iteration: Rotate creatives frequently to avoid fatigue

  • Performance analysis & pivoting: Drop low-performing segments quickly

  • Budgets & pacing: Allocate daily budgets; avoid front-loading

  • Cross-channel integration: Use BIGO in conjunction with Meta / TikTok / Google to amplify reach

  • Compliance monitoring: Stay updated with policy changes; revisit landing pages regularly


FAQ

Q1: How long does a BIGO Ads account approval take?
A: Typically 2–3 business days, but in sensitive industries or regions, it may take 5–7 days. For agency-supported accounts, it can be faster (1–3 days).

Q2: Can I open a BIGO Ads account without having a website?
A: No. BIGO requires a valid landing page or domain that complies with their ad policies.

Q3: What is the minimum budget required to start?
A: It varies by region—commonly USD 500 to USD 1,000. Some markets may require higher. Always confirm with your agency or BIGO’s local guidelines.

Q4: What reasons are most common for account rejection?
A: Website noncompliance, creative issues, industry restrictions, identity mismatch, payment delays.

Q5: Is it better to open via an agency or self-service?
A: If you want faster approval, higher success rate, compliance support, and lower risk—agency is usually better, especially for new advertisers or regulated industries.


Conclusion & Call to Action


Opening a BIGO Ads account in 2025 opens doors to underexploited advertising markets with high potential. But navigating the policies, approval workflows, and creative requirements is complex.


Working with a trusted agency like Novabeyond can streamline the process—offering priority approvals, compliance support, optimization guidance, and regional expertise.


Are you ready to accelerate your BIGO journey?
Contact Novabeyond today → let us help you get verified, launch campaigns, and scale your global reach.


Recommended Reading

  1. 1. Everything you need to know about agency ad accounts

  2. 2. How Strategic Ad Account Opening Drives Global Campaign Success

  3. 3. Ad Account Opening: Essential Steps for Global Advertising Success