Third-Party Ad Account Opening: A Complete Guide for Global Brands

Introduction: Why Third-Party Ad Account Opening Matters

In today's global digital economy, advertising platforms have become the bridge between advertisers and their audiences. Whether you're a mobile app publisher, an e-commerce business, or a gaming company, gaining access to international ad inventory is often the first step to scaling globally.

But here's the challenge: Not all media advertising accounts can be applied for directly in an individual's name. Platforms like BIGO Ads and Moloco don't allow companies to self-register accounts. Instead, they require collaboration with official third-party authorized media agencies.

Even for platforms where self-opening is possible, businesses often face hurdles: long approval times, rejected applications due to incomplete documents, or lack of access to premium resources.

That's where third-party ad account opening comes in. It's not just about speed—it's about improving approval success rates, accessing exclusive resources, and receiving professional guidance.

According to Statista (2024), global digital ad spend reached $627 billion and is projected to grow to $870 billion by 2027, with Asia-Pacific leading the charge in mobile-first markets. advertisers can't afford delays in account setup; agility is everything.

This article will walk you through:

● What third-party ad account opening really means

● The step-by-step process for working with an agency

● Platform-specific adaptability across six major networks

● Real-world case studies

● And why choosing the right media agency—like Novabeyond—can make or break your global campaign success

What Is Third-Party Ad Account Opening?

Third-party ad account opening means working with an authorized media agency to set up and manage your ad account on a specific platform. Instead of applying directly, the agency submits documents, navigates compliance, and ensures the account is activated quickly and securely.

Self-Opening vs. Agency Opening

● Self-Opening: Available on platforms like Meta or Google Ads. Advertisers can apply directly but often face rejections if documents are incomplete or industries are sensitive.

● Agency Opening: Required on platforms such as BIGO Ads and Moloco. Even when optional, agencies dramatically improve approval rates and speed.

Common Use Cases

● Cross-border e-commerce brands entering new regions

● Gaming companies scaling user acquisition globally

● Enterprises in sensitive industries needing compliance support

● Advertisers with urgent timelines requiring account opening within 3 days

Step-by-Step Guide: The Standard Process

Opening an ad account through a third-party media agency follows a systematic approach:

1.  Choosing the Right Agency

● Official authorization from platforms (avoiding “black accounts”)

● Proven success stories with global clients

● Services beyond just opening—such as strategy and creative guidance

2. Needs Assessment

The agency first evaluates your business goals. Do you want brand awareness, app installs, or sales conversions? According to eMarketer (2023), performance-driven ad spend grew 14.8% YoY, proving that clear objectives shape smarter account setups.

3. Choosing the Right Agency

● Official authorization from platforms (avoiding “black accounts”)

● Proven success stories with global clients

● Services beyond just opening—such as strategy and creative guidance

4. Document Preparation

● Business license & registration

● Website or app store links

● Privacy policy & compliance documents

● Authorized representative's contact details

5. Application Submission

The agency submits the application. For BIGO Ads and Moloco, approval usually takes 2–3 business days when processed by an official partner like Novabeyond.

6. Account Funding & Setup

Once approved, the advertiser deposits initial funds. The agency may provide multiple payment options available.

7. One-to-One Guidance

Platform Adaptability: How Third-Party ad Opening Works Across Networks

Let's analyze how third-party ad account opening applies across six global ad platforms.

BIGO Ads

● Self-opening unavailable: Must go through authorized agencies.

● Core markets: Europe, North America.

● Best for: mobile apps, games, e-commerce.

● Novabeyond, as an official BIGO Ads partner, will approvals in 3 days.

Kwai for Business (Kwai Ads)

● Short-video advertising powerhouse.

● Third-party agencies speed up approvals and ensure compliance.

● Best for: social commerce, influencers, lifestyle brands.

MediaGo (Baidu Global)

● Specializes in native advertising.

● Best for: E-commerce, Arbritrage, Leadgen offers.

● Third-party agencies provide deeper integration with MediaGo's ecosystem.

Moloco

● Self-opening unavailable: Only agencies can open accounts.

● Machine-learning-driven ad optimization.

● Best for: enterprises with large-scale budgets.

Mintegral

● Focused on mobile gaming and app installs.

● Third-party opening ensures faster approvals and global reach.

popIn (Native Ads)

● Native advertising with high engagement.

● Localized strategies via agencies improve performance.

Case Studies: Success Stories

Case 1: Indonesian E-Commerce Brand

● Challenge: Failed multiple times with self-opening due to compliance.

● Solution: Partnered with Novabeyond for BIGO Ads.

● Result: Account approved in 72 hours, CTR improved 38%, ROI up 2.1x within 2 months.

Case 2: Gaming Company Expanding to Russian

● Challenge: Needed rapid scale in user acquisition.

● Solution: Opened Mintegral and Moloco accounts via agency.

● Result: DAU increased 120% in the first month, CPI dropped by 25% compared to self-managed campaigns.

Pros & Cons of Third-Party Opening

Advantages

✅ Faster approval (average 2–3 days)

✅ Higher success rates (95%+ vs. ~70% self-opening)

✅ Access to exclusive resources

✅ Strategic guidance and creative optimization

Risks

❌ Choosing unverified agencies can risk “black accounts”

❌ Higher dependency on third-party service quality

Practical Checklist for Advertisers

● Business license & tax documents

● Product/app details and compliance documents

● Landing page verification

● Initial budget plan

● Selection of an authorized third-party agency (e.g., Novabeyond)

Conclusion

Third-party ad account opening is not just a shortcut—it's a strategic advantage. As global advertising competition intensifies, businesses need faster access, higher approval rates, and professional guidance.

● Open accounts on platforms like BIGO Ads and Moloco (where self-opening isn't possible)

● Get approvals around 3 days

● Access premium support and data-driven optimization

If your brand is expanding globally, the safest and fastest route to success is third-party ad account opening through Novabeyond.

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