Partnering with BIGO Ads to Unlock Global Growth Opportunities

In today's highly competitive marketing field, advertisers want more than just clicks and traffic. They're now focusing on results, cost-effectiveness, and how well their ads fit different regional cultures. Traditional ad formats often can't balance wide reach with local relevance. That's why content and creativity driven digital ads have become the key for global brands to stand out.

In this environment, BIGO Ads, powered by BIGO Technology's strong ecosystem, is quickly becoming a top advertising platform.With advanced digital marketing algorithm, BIGO Ads helps brands reach global audiences by connecting to different traffic sources. It also uses smart technology and creative strategies to give brands a reliable, scalable, and compliant way to grow.

Platform Overview: Built by Bigo Technology, Reaching Hundreds of Millions of Global Users

Supported by its two top apps:

● Likee: a popular short video app with strong user bases in Southeast Asia, Russia, Latin America and Middle East,

● Imo: a video calling and messaging app used in over 150 countries, especially popular in South Asia, the Middle East, and Africa.

BIGO Ads are able to reach hundreds of millions of active users every month, giving advertisers access to highly targeted and diverse ad opportunities.

Precision Targeting: Connecting Global and Emerging Markets

In addition to leveraging traffic from its own apps to cover emerging markets like Russia, Southeast Asia, South Asia, and Middle East, BIGO Ads is also actively expanding its ad network traffic to reach Tier1 global markets such as Europe, North America, Japan, and Latin America.

By aggregating premium traffic sources across social platforms, short-form video, utility apps, and news media, BIGO Ads builds a flexible programmatic network. With multidimensional targeting including user profiles, interests, device attributes, and behavioral tags, advertisers can acquire real users at lower costs, accelerating the journey from cold start to scaled growth.

Performance & Branding: Driving Efficiency and Conversions

Normally we would say the advertisers' biggest challenge on one new media is not about exposure but low conversion efficiency. BIGO Ads addresses this by optimizing across algorithms, creatives, and landing pages to maximize ROI. For example, it can support diverse ad formats such as: Rewarded video ads, Native in-feed ads, Interstitials, Splash ads, Short-form branded content.

This flexibility lets BIGO Ads work well for both quick results like sales and app installs, and long-term goals like building brand awareness and engaging users.

Creative-First: Localized the Ad Content

BIGO Ads has a professional support team and key partners who help with things like making sure ads follow local rules, especially in places like the Middle East, Southeast Asia, and Latin America. For example, in the Middle East, BIGO Ads helps advertisers avoid topics that might be sensitive, like cigarettes, alcohol, pork, and religious symbols. In Indonesia, the focus is on light, entertaining content that connects with local festivals and community culture to make users more comfortable and engaged.

Multi-Industry Solutions: Helping Customers Every Step of the Way

BIGO Ads work well in different verticals:

● E-commerce: Product showcases, influencer content, and shopping dramas help boost CTR and conversions.

● Gaming & utility apps: Rewarded video ads driving retention and LTV.

● Leadgen campaigns: Improving landing pages and verification steps to get more people signed up.

● Local services: Helping new businesses start up and get noticed in new markets.

From acquisition to retention, engagement, and repurchase, BIGO Ads helps brands build sustainable user assets.

Technology-Driven: Data Transparency & Compliance

BIGO Ads offers a comprehensive analytics dashboard with real-time insights into impressions, clicks, conversions, and ROI, along with cross-platform attribution tracking. Its built-in fraud prevention and compliance systems ensure traffic sources, creatives, and user journeys align with platform policies and regional regulations.

With tightening global compliance requirements, BIGO Ads brings extensive experience in sensitive industries such as finance, nutra, and e-commerce, enabling advertisers to scale sustainably and securely.

Finding Confidence in Global Digital Advertising with BIGO Ads

With global digital advertising growth slowing down and competition getting tougher, advertisers need more than just lots of exposure. They need precise targeting, ads fit local cultures, and ways to keep users coming back.

As the official agency partner of BIGO Ads, Novabeyond uses its experience and BIGO's powerful traffic platforms to create ad campaigns which help advertisers and brands to expand globally.