How to Create Kwai Ads Account: A Complete Step-by-Step Guide

Blog

September. 03 2025

Introduction      


In the fast-growing world of short-form video content, Kwai (known as Kuaishou in China) has rapidly become one of the most influential platforms, rivaling TikTok. With millions of active users across Latin America, Southeast Asia, and other emerging markets, Kwai presents an exciting opportunity for advertisers who want to expand their global reach.    


For brands and marketers, learning how to create Kwai ads account is the first step toward accessing this massive audience. By setting up a Kwai advertising account, businesses can target engaged users, launch creative campaigns, and generate high returns from a less saturated ad marketplace. This article provides a complete step-by-step guide on how to create a Kwai ads account, what you need to prepare, and how to optimize your campaigns for success.


Understanding Kwai Ads Platform


Before we dive into the actual Kwai ads account setup, let’s understand what the platform offers.


● User Base: Kwai boasts over 350 million monthly active users, primarily in Latin America, Brazil, Indonesia, and other fast-growing regions.

● Audience Profile: The platform attracts younger users who are highly interactive with content, making it ideal for lifestyle, fashion, entertainment, gaming, and e-commerce brands.

● Advertising Potential: Unlike more saturated platforms, Kwai Ads provides an affordable entry point with less competition, offering better ROI opportunities.


When you decide to create Kwai ads account, you’re not just joining another social platform—you’re tapping into a high-growth digital advertising market.


2.png


Why You Should Create a Kwai Ads Account


There are several benefits to registering for a Kwai Ads account:


● Emerging Market Penetration: Kwai dominates Latin America and Southeast Asia, regions where other platforms are still expanding.

● Affordable Advertising: Compared to TikTok or Meta Ads, Kwai’s ad costs are often lower, giving advertisers more bang for their buck.

● Diverse Ad Formats: Options include in-feed ads, brand takeovers, hashtag challenges, and influencer collaborations.

● Advanced Targeting: Kwai Ads allows advertisers to segment audiences by demographics, interests, and behaviors for higher precision.


By creating a Kwai business account, your brand gains direct access to these advantages and can scale efficiently.


Requirements Before You Create a Kwai Ads Account


Before starting the process, advertisers must prepare certain documents and details:


1. Business License or Registration Certificate – A valid legal document proving your business identity.

2. Official Website – Kwai requires an active business website to verify legitimacy.

3. Company Email & Contact Information – For communication and account recovery.

4. Payment Method – Credit card, bank transfer, or prepayment option to fund your ad campaigns.


Common reasons for rejection:


● Incomplete or inaccurate business details.

● Restricted industries (e.g., gambling, adult content, prohibited financial services).

● Using personal emails instead of a company domain.


Preparing everything correctly increases the chance of smooth Kwai ads account registration.



Step-by-Step Guide: How to Create Kwai Ads Account


Here’s a detailed process for advertisers:


Step 1: Visit Kwai Ads Official Website

Navigate to the official Kwai Ads portal. Look for the “Create Account” button.


Step 2: Register with Business Details

Fill in your company name, industry, and official website. Use a company domain email for credibility.


Step 3: Submit Business Documentation

Upload the required documents, such as your business license and tax certificate. Ensure all details match the information provided.


Step 4: Verification and Approval

Kwai’s review process typically takes 1–3 business days. During this time, they validate your documents and check compliance with advertising policies.


Step 5: Add Billing Information

Once approved, log in and set up billing details. You can choose prepaid or postpaid billing options depending on your campaign needs.


Step 6: Launch Your First Campaign

After account activation, you can start creating campaigns. Choose objectives like brand awareness, lead generation, or conversions. Design engaging ad creatives tailored to Kwai’s short-form content style.


By following these steps, you can successfully create Kwai ads account and begin advertising to millions of active users.


Kwai Ads Account Types


When setting up, advertisers can choose between:


● Individual Account: Suitable for freelancers or solo entrepreneurs, though limited in functionality.

● Business Account: Recommended for companies, offering full ad features and higher credibility.

● Agency Account: Managed by certified Kwai marketing partners, ideal for brands that prefer outsourcing.


Choosing the right type of account ensures smoother Kwai advertising setup and campaign execution.


Best Practices After You Create Kwai Ads Account


Getting your account approved is only the beginning. Here are strategies for success:


● Optimize Creatives: Kwai users love authentic, relatable, and entertaining content. Avoid overly polished corporate ads.

● Start with a Test Budget: Launch small campaigns to test audience performance before scaling.

● Leverage Analytics: Monitor key metrics like CTR, CPC, and conversion rates. Adjust targeting accordingly.

● Localize Campaigns: Adapt language, visuals, and cultural nuances for Latin American and Southeast Asian markets.

● Experiment with Ad Formats: In-feed ads work well, but branded hashtag challenges can drive massive user engagement.


These tactics help advertisers maximize ROI after completing their Kwai ads account setup.


3.png


Common Challenges in Kwai Ads Account Setup


Even with preparation, some advertisers encounter difficulties:


● Document Rejection: Ensure clarity and accuracy in all uploaded files.

● Payment Issues: Some cards may not be supported. Consider alternative payment options.

● Policy Violations: Review Kwai Ads’ content guidelines to avoid disapproval.

● Slow Approval: If the process takes longer than expected, contact Kwai Ads support or consider working with an agency.


Being proactive helps you avoid delays in your Kwai ads account registration.


Partnering with Agencies for Faster Setup


For advertisers seeking faster approval and ongoing support, working with a Kwai Ads agency can be beneficial.


Benefits of Agency Support:


● Quicker Account Approval: Agencies often have priority connections with Kwai.

● Expert Campaign Management: Professionals handle targeting, creatives, and optimization.

● Compliance Guidance: Agencies ensure ads meet platform rules.

● Scalability: Easier to manage multiple accounts or campaigns.


image.png

If your goal is to quickly create Kwai ads account and launch campaigns, agency support may be the best choice.


Conclusion


Creating a Kwai Ads account is the gateway to reaching millions of active users in high-growth markets. By following the right steps, preparing documents, and understanding platform policies, you can avoid delays and begin advertising effectively.


Whether you set up your account independently or work with an agency, the most important factor is ensuring compliance and tailoring your campaigns to the platform’s user behavior. Once you create Kwai ads account, you can leverage its cost-effective ad ecosystem to boost brand awareness, increase sales, and expand globally.


FAQ: Create Kwai Ads Account


Q1: How long does it take to create Kwai ads account?

Typically, account verification takes 3-5 business days, and agency setup is available the same day.


Q2: Is a business license required for Kwai ads?

Yes, advertisers must provide valid business registration documents for approval.


Q3: Can individuals run ads on Kwai?

Yes, but business accounts offer more features and credibility compared to individual accounts.


Q4: What is the minimum budget requirement?

Kwai Ads generally allows flexible budgets, but starting with $50–$100 per campaign is recommended.


Q5: Kwai vs TikTok Ads: Which is better?

Kwai Ads excels in emerging markets like Latin America and offers lower costs, while TikTok has broader global reach.


Recommended Reading


1.  Essential Documents for Opening Advertising Accounts: A Practical Guide to BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco

2.  Ad Account Opening – Your First Step to Going Global

3.  Kwai Ad Account Setup: A Practical Guide for Global Brands