BIGO Ad Account Opening Guide 2025 | Step-by-Step Setup & Agency Support

Introduction: Why BIGO Ads Matter

In today's competitive digital landscape, advertisers are constantly searching for new and effective platforms to reach global audiences. While Facebook, TikTok, and Google Ads dominate the mainstream, emerging platforms like BIGO Ads are becoming a hidden gem for brands targeting younger, mobile-first users.

With over 900 million active users across Europe, the United States, Russia, Southeast Asia, Latin America, and other regions., BIGO has grown into a powerful advertising ecosystem that offers high engagement through short videos, interactive ads. For businesses that want to expand into these fast-growing markets, understanding BIGO ad account opening is the first critical step（Note: Bigo ads accounts can only be opened through agents）.

This guide will explain everything you need to know about how to open a BIGO ads account, the requirements, challenges, and whether it’s better to open an account by yourself or through an agency.

What Is BIGO Ads?

BIGO Ads is the advertising arm of BIGO Technology, a leading global Internet company that owns popular apps such as Likee, IMO. The platform allows advertisers to run campaigns across BIGO's ecosystem, reaching millions of users with different ad formats.

Key Features of BIGO Ads:

● High engagement: Advertisements are integrated into short videos.

● Precise targeting: Options include demographic filters, geographic targeting, and interest-based targeting.

● Multiple ad formats: Banner ads, native video ads, in-app display.

● Strong regional influence: BIGO Ads has a dominant position in Europe, the United States, Russia, Southeast Asia, Latin America and other countries—markets where traditional platforms may be saturated or more costly.

For advertisers, the first step to leveraging this ecosystem is BIGO ad account opening, which unlocks access to campaign creation, targeting, and reporting tools.

BIGO Ad Account Opening Requirements

Before you can launch campaigns, BIGO requires certain documents and information. Understanding the BIGO ad account opening requirements ensures that your application is approved quickly and smoothly.

Common Requirements:

1. Business License – A valid company registration certificate.

2. Website or Landing Page – Your ad destination must comply with BIGO's advertising policies.

3. Business Category & Industry Approval – Certain industries (like finance, healthcare, or gaming) require additional compliance checks.

4. Payment Method – You only need to make a business-to-business payment to Novabeyond and we will top up your account for you.

5. Ad Creative Samples – In some cases, BIGO may request sample ad creatives for review before approval.

Tip: If you’re planning to run ads for sensitive industries, consider working with an agency for smoother BIGO ad account opening approval.

Step-by-Step Guide: How to Open a BIGO Ad Account

Opening a BIGO Ads account can be done either directly on the BIGO Ads platform or via a certified agency. Below is a breakdown of the BIGO ads account setup process:

Step 1: Registration

● Visit the official BIGO Ads platform.

● Fill out the BIGO ad account opening form, providing basic information about your business and campaign goals.

Step 2: Submit Documents

● You only need to send the entity and account opening information to Novabeyond and we will submit it.

● Indicate your business category. Some industries may require additional documentation.

Step 3: Account Review & Approval

● BIGO typically takes 2–3 business days to review your documents.

● The BIGO ad account approval time depends on the industry and compliance level.

Step 4: Initial Funding

● Deposit the minimum required amount (varies by region, usually between $500–$1,000).

● Once payment is confirmed, your account will be activated.

Step 5: Campaign Creation

● After activation, you can set up targeting, upload creatives, and launch your first campaign.

Common Challenges & Solutions in BIGO Ad Account Opening

Even though BIGO Ads is relatively new compared to giants like Meta and Google, it still has strict policies that can cause challenges for advertisers.

Common Challenges:

● Website disapproval – Non-compliant landing pages or slow-loading websites.

● Restricted industries – Finance, medical, or adult content often face stricter rules.

● Creative rejection – Low-quality or misleading ad creatives.

● Payment issues – International transfers sometimes cause delays.

Solutions:

● Ensure your website meets BIGO Ads compliance guidelines.

● Prepare localized creatives that resonate with the target market.

● Work with a BIGO Ads agency partner to reduce the risk of rejection.

Best Practices for BIGO Advertising Success

Simply opening an account is not enough. To succeed with BIGO Ads, businesses should adopt proven best practices.

1. Refine Your Targeting

1.1 Use demographic filters to focus on specific age groups.

1.2 Apply geo-targeting to reach regions where BIGO is most popular.

2. Optimize Your Creatives

2.1 Invest in short videos with strong storytelling.

2.2 Use interactive ads to boost engagement.

3. Track and Optimize Performance

3.1 Monitor KPIs such as CTR, CPC, and ROI.

3.2 Use A/B testing to find winning ad creatives.

Conclusion

BIGO Ads ad account opening is the gateway to accessing one of the fastest-growing advertising ecosystems in the world. Whether you’re a startup entering europe or a global brand expanding into new markets, BIGO Ads offers unique opportunities that established platforms cannot always provide.

The advantages of opening an advertising account as an agent are: faster approval, higher limits and expert guidance. By preparing the right documents, understanding the policies, and applying best practices, you can ensure a smooth and successful BIGO advertising journey.

Ready to start? Consider working with a trusted BIGO Ad agency partner to unlock faster approvals and maximize your ad performance.