Ad Account Opening Guide – BIGO Ads, KWAI, MediaGo, Moloco

Introduction

In today’s fast-paced digital advertising world, ad account opening is no longer just an administrative step—it is the gateway to entering global markets and running campaigns effectively. Whether you are a startup preparing to scale internationally or an established brand seeking entry into new markets, opening your advertising account properly is crucial.

An ad account is the foundation of your paid marketing efforts. It enables you to allocate budgets, track performance, and manage audiences. Without it, no campaign can go live. However, businesses often underestimate the complexity of the process, especially when applying directly to global platforms such as BIGO Ads, KWAI , MediaGo, popIn , Mintegral, and Moloco.

This comprehensive guide will walk you through why ad account opening matters, common challenges, the difference between self-opening and agency ad account opening, platform-specific requirements, and best practices. By the end, you will know how to avoid mistakes, save time, and maximize your chances of success.

Why Ad Account Opening Matters for Global Businesses

Ad accounts are at the core of digital advertising. They provide the infrastructure for:

● Budget Control – Assign spending limits and manage billing methods.

● Audience Targeting – Define who sees your ads across demographics, geographies, and interests.

● Campaign Management – Track performance metrics and adjust strategies accordingly.

Without a properly opened account, your campaign will be delayed—or worse, rejected. Missing even a week can mean losing valuable exposure in competitive industries. For instance, if you fail to launch a seasonal campaign due to ad account opening delays, your competitors will seize that opportunity.

Moreover, global platforms require strict compliance with regulations. Documentation such as business licenses, company registration details, and authorized representative information must align perfectly. Inconsistent or incomplete documentation is one of the most common reasons for rejection.

In short, ad account opening is not just about getting access; it is about ensuring compliance, efficient , and readiness to advertise globally.

Common Challenges in Ad Account Opening

Opening an advertising account may sound simple, but many businesses face roadblocks:

1. Documentation Errors Missing documents, mismatched company names, or outdated licenses frequently cause delays.

2. Approval Delays Some platforms take weeks to review applications, especially when submitted directly without agency support.

3. Regional Restrictions Platforms like KWAI or Moloco may require regional compliance, local bank accounts, or specific tax registrations.

4. Risk of Rejection Direct applications face a lower success rate. For example, self-submitted accounts often see a rejection rate close to 30%, while agency-submitted accounts average above 95% approval.

Each rejection increases the time-to-market and may reduce your brand’s credibility with advertising platforms.

Self-Opening vs Agency Ad Account Opening

When it comes to ad account opening, businesses face two main choices: self-opening or using a third-party agency.

Self-Opening

Pros:

● Full control of the process.

● No intermediary fees.

● Direct relationship with the platform.

Cons:

● Approval process can be slow (More than 5 business days).

● Higher rejection rates (around 30%).

● Limited support or guidance on compliance.

● No access to special platform resources.

Agency Ad Account Opening

Pros:

● Faster approval times (Around 3 business days).

● Approval rates exceed 95% due to guided submissions.

● Agencies provide compliance checks and submission guidance.

● Access to exclusive, account managers, and support.

Cons:

● Relies on agency support.

● May involve service fees.

This comparison clearly shows why businesses targeting global advertising often rely on agency ad account opening.

Platform-Specific Account Opening Guides

Every advertising platform has unique requirements. Below are insights into the six key platforms businesses most frequently ask about.

BIGO Ads

● Overview: BIGO Ads covers apps like Likee and imo, popular in Europe, the US, Russia, Southeast Asia, and Latin America.

● Requirements: Business license, website verification, and billing setup.

● Challenges: Documentation compliance and regional approvals.

● Agency Benefit: Agencies enjoy priority reviews and faster turnaround times.

KWAI for Business

● Overview: A short video platform strong in LATAM, indonesia, and the Middle East.

● Requirements: Strict KYC (Know Your Customer) verification process.

● Challenges: High rejection rate for direct applications due to compliance errors.

● Agency Benefit: Guided opening ensures approvals within days.

MediaGo

● Overview: Baidu programmatic platform offering AI-driven advertising solutions.

● Requirements: Detailed company information, domain verification.

● Challenges: Approval complexity due to Baidu’s compliance rules.

● Agency Benefit: Agency-submitted accounts skip common pitfalls.

popIn

● Overview: A native advertising platform, popular in Japan and other APAC regions.

● Requirements: Content compliance is strict, especially for sensitive industries.

● Challenges: Content mismatches cause frequent rejections.

● Agency Benefit: Agencies provide pre-checks to ensure campaigns meet standards.

Mintegral

● Overview: A mobile performance DSP, focusing on gaming and non-gaming apps.

● Requirements: App details, developer documents, and business verification.

● Challenges: Developers often struggle with documentation.

● Agency Benefit: Faster onboarding with agency support.

Moloco

● Overview: A programmatic DSP providing machine learning-powered campaign optimization.

● Requirements: Technical integration during onboarding.

● Challenges: Complex opening requiring expert guidance.

● Agency Benefit: Agencies offer onboarding training and platform insights.

How Agencies Simplify Ad Account Opening

Agencies play a vital role in streamlining ad account opening:

● Dedicated Compliance Teams: Ensure all documents meet platform requirements.

● Direct Communication: Agencies liaise directly with platform representatives.

● Billing Guidance: Help businesses choose the right payment methods, currency, and billing thresholds.

● Added Value: Agencies often provide creative support, optimization strategies, and timely consulting support.

This is why many businesses prefer to work with an agency ad account opening service rather than navigating complex requirements alone.

Best Practices for a Smooth Ad Account Opening

To maximize your chances of approval:

1. Prepare all required documents in advance (business license, tax ID, company registration, payment details).

2. Ensure all business information is consistent across documents.

3. Choose the right billing method.

4. Work with a verified media agency partner.

5. Stay updated with platform compliance rules, as policies frequently change.

Case Studies / Data Insights

Case Study 1: A global e-commerce brand attempted to self-open accounts with KWAI and MediaGo. After three rejections, they turned to an agency. Within 48 hours, their accounts were approved, allowing them to launch their campaign before a major holiday season.

Case Study 2: A gaming developer applying for a BIGO Ads account faced repeated documentation issues. With agency support, the account was approved in 72 hours, enabling them to run user acquisition campaigns across Asia. The campaign ROI increased by 20% due to early launch.

Data Insight: Agencies report approval rates exceeding 95%, compared to ~70% for self-applications. Furthermore, campaigns launched through agency ad accounts show an average 23% faster time-to-market.

Conclusion & Call-to-Action

Ad account opening is more than just a formality—it is the foundation of global digital advertising. Choosing the right approach determines whether your campaigns launch on time, stay compliant, and reach the right audience.

While self-opening provides independence, the benefits of using an agency ad account opening service are undeniable: faster approvals, higher success rates, compliance support, and access to exclusive resources.

If your business needs to open accounts for BIGO Ads, KWAI, MediaGo, popIn, Mintegral, or Moloco, consider working with a trusted agency partner. The right opening today can accelerate your global growth tomorrow.

Contact Novabeyond to get your ad account opened quickly, securely, and with professional support.

FAQ on Ad Account Opening

Q1. What is ad account opening? Ad account opening is the process of registering and verifying your business with an advertising platform so you can run paid campaigns.

Q2. How long does ad account opening usually take? Self-opening may take more than 5 working days, while agency-supported ad account opening usually takes around 3 working days.

Q3. What documents are required for ad account opening? Most platforms require a valid business license, company registration details, website verification, and an authorized representative’s contact information.

Q4. Why are some ad account openings rejected? Common reasons include incomplete documents, mismatched company names, non-compliance with platform rules, or restricted industries.

Q5. Can individuals apply for ad account opening, or is it only for companies? Some platforms allow individuals, but most global platforms like BIGO Ads, KWAI, and Mintegral require a registered business entity.

Q6. What are the benefits of agency ad account opening? Agencies provide faster approvals, compliance guidance, access to exclusive resources, and higher success rates compared to self-opening. In addition, agencies often offer dedicated support teams, direct communication with platform representatives, and added value such as creative consulting, and campaign optimization insights—helping businesses not only open accounts but also achieve better advertising performance.

Q7. Which platforms does Novabeyond support for ad account opening? We support BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco, helping businesses open accounts quickly and effectively.

Q8. Is there a difference between ad account opening for e-commerce, gaming, or lead generation businesses? Yes, some industries have stricter compliance rules. For example, gaming requires developer documents, while e-commerce may require product catalogs or domain verification.

Q9. What is the success rate of agency-supported ad account opening? Agencies typically achieve approval rates above 95%, compared to around 70% for self-opened accounts.

Q10. How can I start my ad account opening with Novabeyond?Simply contact our team, submit your documents, and we’ll guide you through the process for faster approval and smoother campaign launches.