Ad Account Approval Rate Explained: Why Agecies like Novabeyond achieve higher success

Introduction: Why Ad Account Approval Rate Matters

In the world of digital marketing, one hidden critical factor determines campaign success even before ad campaign goes live that is the ad account approval rate.

For many global advertisers, getting an account approved on platforms like BIGO Ads, KWAI, or Moloco can be a frustrating bottleneck. Documentation, policy reviews, payment methods, and verification requirements often result in rejections or long delays, particularly for new or international advertisers.

This article will state why approval rates differ so significantly between self-opened accounts and agency-assisted openings by using real industry data, platform insights, and client case studies. You'll also discover how Novabeyond, a global ad account partner, helps brands overcome these barriers and achieve faster, higher approval rates.

What Is Ad Account Approval Rate?

The ad account approval rate refers to the percentage of submitted advertising account applications that pass a platform's review process.

Every major platform applies its own approval criteria, focusing on:

● Business legitimacy: Registered company documents, tax ID, domain verification.

● Industry sensitivity: Certain verticals like finance or gaming face stricter review.

● Ad content compliance: Creative and landing pages must meet policy standards.

● Verification accuracy: Company names, emails, and payment details must align.

However, not all platforms allow self-registration.

For instance:

● BIGO Ads and Moloco do not support direct self-opening by advertisers. Only authorized or certified partner agencies like Novabeyond can assist businesses in account creation.

● Platforms such as MediaGo, KWAI, and Mintegral allow direct applications, but they often have lower approval rates for self-serve advertisers.

Global Approval Rate Trends (2023–2025)

According to industry research from Statista (2024) and eMarketer (2025), global digital advertising approval rates vary greatly depending on region, industry, and platform.

A joint review by AppsFlyer found that:

● Average self-opened ad account approval rate: 58%–65%

● Average agency-assisted approval rate: 90%–94%

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These differences reflect the growing importance of authorized third-party agencies for advertisers seeking fast and compliant account setup.

Why Do Agency Accounts Have a Higher Approval Rate?

1. Pre-Screening Process

Agencies like Novabeyond validate all business documents and product links before submission, preventing the common errors that lead to rejection.

2. Direct Partnerships

Authorized agencies have official platform connections.For example, Novabeyond is a certified partner for BIGO Ads, MediaGo, KWAI Ads, Mintegral, and popIn, ensuring priority support and white-listed review channels in cooperation with the platforms.

3. Policy Expertise

Agency teams are familiar with each platform's compliance nuances — such as Moloco's app category restrictions or BIGO Ads content localization policies.

4. White-List Access

Agency-submitted accounts often benefit from faster verification cycles, as they're processed through trusted partner IDs.

According to AppsFlyer (2024), agency-assisted accounts activate 37% faster on average than self-service accounts.

Case Study: How Novabeyond Boosted Approval Rate from 58% to 98%

Client: A mobile game developer expanding into the US.Challenge: Their MediaGo and BIGO Ads accounts were repeatedly rejected due to incomplete documentation and localization issues.

Novabeyond's Approach:

1. Conducted a full compliance audit of ad materials.

2. Provided verified company documentation templates.

3. Submitted via Novabeyond's official agency portal.

4. Offered one-on-one campaign guidance post-approval.

Results:

● Approval rate rose from 58% → 98%.

● Account activation time dropped from 7 days → 3 days.

● Campaign ROI improved by 26% in the first quarter.

Regional Differences in Ad Account Approval

According to eMarketer (2024):

● North America: Average review time = 3–4 days, 70% approval rate.

● Europe: 4–6 days, 68% approval rate due to strict GDPR policies.

● APAC: 5–7 days, 75% approval rate — but agency-assisted openings exceed 90% success.

For advertisers targeting Asia-Pacific markets, platforms like BIGO Ads and KWAI Ads dominate mobile ad space, but only authorized agencies like Novabeyond can facilitate successful onboarding.

Steps to Improve Your Ad Account Approval Rate

Step 1: Prepare complete and verifiable business credentials.

Step 2: Ensure your website includes Terms, Privacy Policy, and Contact info.

Step 3: Review ad creatives for restricted content or policy violations.

Step 4: Partner with a trusted third-party agency like Novabeyond.

Step 5: Monitor post-approval compliance to maintain account stability.

Statista (2024) reports that businesses using certified partners saw a 32% higher approval rate and 22% faster campaign launch speed than those applying independently.

About Novabeyond

Novabeyond is a global digital marketing and advertising account company specializing in helping brands open and manage accounts across major platforms — including BIGO Ads, KWAI Ads, MediaGo, Moloco, Mintegral, and popIn.

Core Services:

● Official agency account opening

● Cross-platform ad compliance consulting

● Ad optimization and ROI tracking

● 1-on-1 guidance for advertisers

Mission:To empower global advertisers with faster access, higher approval rates, and long-term ad performance stability.

Conclusion

Ad account approval isn't just a technical step, it's the foundation for every successful ad campaign.

The data speaks for itself: working with an experienced agency like Novabeyond can raise your approval rate from 60% to over 90%, while cutting down your activation time by days.

If your business is expanding internationally and facing challenges with ad account verification or rejections, partner with Novabeyond today — and let our team handle the complexity for you.

FAQ — About Ad Account Approval Rates

1. What affects ad account approval rate the most? Compliance documentation, content category, and regional ad policy differences.

2. How long does agency-assisted approval take? Typically 3 business days, compared to 5–10 days for self-serve accounts.

3. Why are agencies like Novabeyond faster? They submit through official white-listed channels directly connected to platforms.

4. Can small businesses use agency assistance? Yes, Novabeyond works with startups, SMEs, and enterprise clients globally.

5. Which platforms have the strictest approval rules?Meta, TikTok, Mintegral, Moloco accounts have the tightest compliance checks.

6. Can I open a BIGO Ads or Moloco account by myself?No. Both platforms require an authorized agency partner, such as Novabeyond, to open an account.

7. What happens if my ad account is rejected?Agencies like Novabeyond help re-evaluate and resubmit with corrected details.

8. Do agency accounts perform better long-term?Yes, approved agency accounts maintain higher ad quality scores and lower suspension rates.

9. Is using a third-party agency safe?Yes, Novabeyond operates as an official partner with multiple global ad platforms.

10. How can I start working with Novabeyond?Visit Novabeyond.com to connect with our ad specialists and open your verified account.

Ad Account Approval Rate: Why Third-Party Agencies Like Novabeyond Drive Higher Success Rates