Case Studies PortfolioNovabeyond

Selected client success stories showcasing scalable growth, media innovation, and performance impact

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Case Study Set

Emerging Media Solutions

Scaling reach through Emerging media platforms and ecosystems

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OEM & CTV Growth Channels

Distribution scale through device pre-installation and connected TV

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Mobile App
Cloud Pre-install

A leading app company used Xiaomi Cloud Pre-installation to scale user acquisition, driving efficient user growth and improving activation and conversion through pre-installed app distribution.

60K+new users / day
20-40%CVR
90K+DAU (15% growth)
Mobile Gaming
performance CTV

A leading mobile gaming company used a performance-driven CTV strategy to increase app installs while keeping CPI under $5, optimizing audience targeting, attribution, and creative assets for better user quality and ROAS.

$5cost per install
11%D7 ROAS (vs 8% goal)

Programmatic Advertising

Real-time bidding and audience precision across finance, gaming & entertainment

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Adakami
FinanceGEO: ID

Targeting high-intent borrowers in Indonesia by leveraging deep CPA modeling to filter low-quality traffic and optimize the install-to-disbursement funnel.

100+loan events per day
40%+registration rate
App screenshotApp screenshot

Direct Inventory Partnerships

Brand partnerships and native inventory built on trusted consumer platforms.

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SMS & RCS

A mobile app leveraged SMS and RCS performance campaigns to drive new installs and registrations, using reward-based incentives to improve user acquisition and conversion.

16.6K+new installers
42.8K+new registrations

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