Awareness
Reach new users where they power on and browse first.
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OEM & CTV Growth Channels
Capturing high-intent audiences directly through device-native OEM environments and connected TV (CTV) screens.
Get Growth Strategy
Cross-device Growth Opportunities
Reach users beyond mainstream channels through emerging regional media platforms and other leading platforms.
Consideration
Hold attention on the biggest screen in the room.
Conversion
Drive action across app and browser experiences.
Loyalty
Re-engage and retain users on every channel.
Device-Native OEM Penetration
Device Activation
- Pre-installs &
recommendations - Out-of-box experience
- First-open exposure
Browser Discovery
- OEM browser traffic
- Start page placements
- Content & search entry
App Store Acquisition
- Native app store placements
- Featured & promotions
- Localized discovery
App Install & Engagement
- Seamless install experience
- User onboarding & activation
- Long-term engagement
OEM Partner Ecosystem
5 Partners
How It Works - OEM Smart System-Level Triggers
Beyond static pre-installs: Leveraging device lifecycle events and OS-native widgets for high-intent user activation.
Dynamic OTA App Pre-Installs & Recommendations
Deliver targeted apps during device setup or system updates via silent installs or user-choice recommendation screens to drive early post-activation engagement.
Lockscreen & Native Glance Cards
Smart Assistant & Search Integration
Performance-Enabled CTV Activation
Market-adaptive execution strategies aligned with advertiser goals, audience behavior, and operational needs.
Premium Brand Exposure
Deliver high-impact messaging on the largest screens.
Precision Targeting
Reach the right audience across connected TV platforms.
Measurable Results
Track performance and optimize ROI in real-time.
How It Works - CTV Household Graph & Mobile Sync
Bridging living room TV reach with mobile performance conversions via cross-screen household attribution.
Deterministic Household IP Graphing
Map Smart TV ad exposures to mobile devices within the same Wi-Fi network household, establishing seamless cross-device identity profiles.
Interactive QR & Mobile Retargeting
End-to-End MMP Performance Attribution
Flexible Activation Models
Inventory Types
Regional Markets
Growth Objectives
Frequently Asked Questions
What is OEM advertising, and how is it different from mobile ads?
Think of OEM advertising as engaging users at the hardware level rather than inside third-party apps. OEM placements put your brand directly into smartphone environments—like lockscreen cards, system search, or native app stores—the moment a user unlocks their phone.
What is CTV, and why should performance marketers care?
Can OEM and CTV work together in one growth strategy?
Which businesses and verticals benefit most from these channels?
Will OEM and CTV compete with our existing ad spend on other platforms?
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