Third-Party Advertising Account Opening vs. Self-Opening: Which Is Best for Your Brand?

Introduction: The First Step That Determines Campaign Success

In today's highly competitive digital marketing landscape, opening an advertising account is no longer just an administrative step—it’s a key factor that impacts ad efficiency, ROI, and even brand safety.

For brands global, whether you’re advertising on BIGO Ads, Kwai, MediaGo, PopIn, Mintegral, Moloco, or other international platforms, the first hurdle is always the same: ad account opening.

There are two main ways to get started:

● Opening an account directly as a business

● Opening an account through a third-party advertising agency (e.g., Novabeyond)

Which option is the better fit for your business? In this article, we’ll compare the two approaches in terms of application requirements, ad performance, risk management, and cost—backed by real data and case studies—to help you make the right decision.

Understanding the Two Account Opening Methods

1. Direct Business Account Opening

The company applies directly to the ad platform (such as BIGO Ads or KWAI) for an account. The process typically involves:

● Registering on the platform’s ad management dashboard

● Submitting business credentials (business license, tax information, industry permits)

● Waiting for approval (usually 3–15 business days)

● Adding funds and launching campaigns after approval

Characteristics:

Advantages: Direct contact with the platform, full control of the account

Disadvantages: Longer review times, strict documentation requirements, no additional support

2. Third-Party Advertising Agency Account Opening

This involves applying for an account through an officially certified agency (e.g., Novabeyond).

● Agencies provide guidance to ensure your documents are approved on the first submission

● Access to internal fast-track approval channels (often completed within 1–3 business days)

● Additional services such as ad strategy, creative production, optimization, and data analytics

Characteristics:

Advantages: Faster approval, more resources, full service support

Disadvantages: Requires paying an agency service fee (often included in your ad budget)

Head-to-Head Comparison

Data Insights: Which Is More Efficient?

Based on Novabeyond 2024 data from 286 advertisers:

● Agency-opened accounts launched campaigns 78% faster than self-opened accounts

● Average ROI was 23% higher for agency clients

● Account suspension rates were below 2% for agency clients, compared to nearly 11% for self-opened accounts

Conclusion from data: Speed and account safety are the most significant advantages of agency account opening.

Real-World Case Studies

● Ads were paused for 23 days, right in the middle of their product launch.

● Customer acquisition dropped by 42% during that period.

● They spent an extra $4,500 in “trial and error” ad testing after reinstatement, just to regain lost reach.

Eventually, they turned to an authorized ad agency to reopen their account and manage campaigns. The brand later admitted that the cost of fixing the problem far exceeded the initial agency service fee.

Recommendations by Business Type

Direct Account Opening Works Best For:

● Companies with established in-house ad operations teams

● Businesses with large budgets and flexible timelines

● Teams already familiar with the platform’s rules and policies

Third-Party Agency Account Opening Works Best For:

● Startups and SMEs

● Businesses with limited ad experience

● Companies needing rapid market testing or seasonal campaign launches

● Brands seeking to minimize approval failure and suspension risks

Why Choose Novabeyond?

As a professional third-party advertising agency and digital marketing firm, Novabeyond offers:

1. Official Partner Status with BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco

2. Fast-Track Approvals—launch in as little as 24 hours

3. Proven Optimization Results—average ROI improvement of over 20%

4. Exclusive Media Benefits—rebates, creative review priority, promotional credits

5. Risk Management—pre-check of creatives and copy to prevent suspension

Conclusion: Which Option Should You Choose?

FAQ

1. Is opening an account through an agency safe?

Yes. Certified partners have agreements with the platforms and sign contracts with clients to protect your rights.

2. Is agency opening expensive?

3. Who owns the account when opened through an agency? 

 The advertiser owns the account; the agency only facilitates the opening and supports campaign management.

4. Can agency-opened accounts use my company’s domain? 

 Yes, and agencies can help ensure your landing page complies with platform policies.