Complete Guide to Opening Advertising Accounts: The First Step for Businesses to Launch Global Campaigns Efficiently

Introduction

In the era of digital marketing, an advertising account is the “entry ticket” for businesses to access online traffic. Whether your goal is to reach users precisely through BIGO Ads, Kwai, MediaGo, popIn, Mintegral, or programmatic networks like Moloco, opening an advertising accountis always the first 

step.

However, many businesses encounter issues when trying to open accounts on their own—such as slow approval, incomplete documentation, or even account suspension shortly after activation. These obstacles not only waste time but also disrupt marketing schedules. This article will walk you through the account opening process, common challenges, and how to efficiently and safely open accounts via authorized agencies.

Why Is an Advertising Account the Core Starting Point of Digital Marketing?

1. Advertising accounts determine permissions and budgets
Without an ad account, you cannot access the ad manager backend, launch campaigns, track data, or optimize conversions.

2. Accounts are bound to platform rules
Each advertising platform has its own policies, review standards, and billing methods. A high-quality ad account ensures stable campaign delivery.

3. Account credibility affects campaign performance
High-credibility accounts benefit from faster approvals, lower suspension risks, and more precise targeting capabilities.

Data Reference: According to Novabeyond’s 2024 client statistics, the approval rate of accounts opened through authorized agencies reached 97%, while self-opened accounts had only 68% approval, with suspension rates nearly 3 times higher.

Common Types of Advertising Accounts

1. Self-Serve Accounts

● Businesses or individuals apply directly on the platform

● Pros: Direct management

● Cons: Long approval cycles, strict documentation, higher suspension risks

2. Agency Accounts (Recommended)

● Opened by platform-authorized agencies (e.g., Novabeyond)

● Pros: Faster approval, compliance guidance, flexible billing, technical support

● Cons: Must ensure the agency is officially certified

Standard Process of Opening an Advertising Account

1. Prepare Documentation

● Business license (Chinese or English version)

● Website link (must comply with ad policies)

● Contact details (email & phone)

● Ad campaign plan (briefly describing industry, budget, and target regions)

2. Submit Application

● Self-serve: Fill out the form directly on the platform website

● Agency-assisted: Provide documents to the agency, typically completed within 1–3 business days

3. Account Review & Activation

● The platform reviews authenticity and compliance of submitted materials

● Once approved, you can add funds and start advertising

Real Case Study: The Risk of Self-Opening an Account

Case Background:

A cross-border e-commerce seller applied for a MediaGo account independently, submitting a simplified business license and a temporary email. Although the account was approved within a week, it was suspended immediately after the first campaign because of sensitive wording in the creatives. The seller could not reapply for the same type of account.

Key Reasons:

● Incomplete documentation

● Lack of compliance guidance

● No review of ad creatives before launch

● No agency support, thus no priority review from the platform

If the seller had opened the account via an agency, these issues could have been identified and resolved in advance.

How to Choose a Reliable Advertising Agency?

When selecting an agency, consider the following:

1. Is it an officially authorized partner of the platform? (Avoid unverified agents that may pose risks to funds and accounts)

2. Does it provide compliance review and creative optimization?

3. Can it support multi-platform account openings (e.g., Novabeyond supports BIGO Ads, KWAI, MediaGo, popIn, Mintegral, Moloco)?

4. Does it offer a transparent billing system?

Advantages of Opening Accounts via Novabeyond

● One-stop multi-platform access: Submit documents once, review across multiple platforms simultaneously

● Fast approval: As quick as 1 business day

● Compliance assurance: Pre-launch review of creatives and landing pages

● Global expertise: Years of international campaign and account management experience

● Continuous optimization support: Full-cycle service from account setup to ad performance improvement

Performance Data: In 2024, Novabeyond helped over 500+ clients successfully open advertising accounts, with an average conversion rate increase of 35%.

Conclusion

An advertising account is more than just a tool—it is the cornerstone of a business’s digital marketing strategy. Choosing a compliant, stable, and efficient account opening method can save your company significant trial-and-error costs.

If you are planning to advertise on BIGO Ads, KWAI, MediaGo, popIn, Mintegral, or Moloco, Novabeyond is your trusted partner for efficient and secure account opening.