Introduction
In today’s competitive digital marketing landscape, ad account opening is not a mere formality—it is the foundation that determines whether your campaigns launch smoothly, comply with platform rules, and scale globally.
According to eMarketer (2024), worldwide digital ad spending reached $645 billion, and over 70% of that spend required account-level verification before campaigns could go live. For businesses targeting platforms such as BIGO Ads, KWAI, MediaGo, popIn Discovery, Mintegral, and Moloco, the account opening process is the gateway to visibility, ROI, and market growth.
Why Ad Account Opening Matters
● Budget Allocation & Billing – Manage ad spend effectively with thresholds, prepayments, or postpaid billing.
● Audience Targeting – Segment audiences by demographics, geography, and behavior.
● Compliance Verification – Meet KYC (Know Your Customer) and regulatory standards.
● Campaign Management – Monitor performance and optimize in real time.
Failing to secure ad accounts in time can mean missing seasonal campaigns, competitive launches, or regional promotions. For example, an e-commerce retailer who missed Valentine’s Day promotions due to delayed approval saw competitors capture 25% higher traffic during the same period.
Common Challenges in Ad Account Opening
While opening an ad account may seem straightforward, global advertisers often face roadblocks:
1. Documentation Errors – Mismatched company names or outdated licenses remain a top reason for rejection.
2. Approval Delays – Self-submitted accounts can take 5 business days to review.
3. Regional Restrictions – Some platforms (e.g., Bigo Ads and Moloco) do not allow self-opening and only accept agency-assisted onboarding.
4. Risk of Rejection – According to Statista (2024), self-submitted accounts have an average rejection rate of 30%, compared to agency-assisted accounts, which achieve a 95%+ approval rate.
Self-Opening vs Agency Ad Account Opening
Self-Opening
● There is no need to spend time coordinating with the agency, you can apply directly.
● Lower upfront cost (no agency service fees).
● Approval time: 5–15 business days.
● Rejection rate: ~30%.
● No access to dedicated account managers, or advanced guidance.
Agency-Assisted ad Account Opening
● Approval within 3 business days.
● Approval rate above 95% (Statista, 2024).
● Access to exclusive beta tools, and platform resources.
● Compliance checks by dedicated agency teams.
● Service fees apply.
Platform-Specific Insights
BIGO Ads
● Overview: Traffic covers markets such as Europe, the United States, Japan, and Southeast Asia.
● Opening Method: Direct self-opening is not allowed; only agencies can create accounts.
● Timeline: Around 3 business days via certified agency partners.
● Why Agency Is Crucial: Agencies bypass lengthy manual reviews and secure faster access to ad credits.
KWAI for Business
● Overview: A major short video platform in LATAM and indonesia.
● Opening Method: Agency.
● Challenge: There are certain qualifications requirements.
● Benefit of Agency: Higher success rates due to guided compliance.
MediaGo
● Overview: Baidu’s programmatic platform with strong AI optimization.
● Opening Method: Self or agency.
● Challenge: Complex tax and domain verifications.
● Benefit of Agency: Agencies streamline cross-border compliance.
popIn Discovery
● Overview: A premium native ad platform in Japan and APAC.
● Opening Method: Self or agency.
● Challenge: Content-sensitive approvals.
● Benefit of Agency: Agencies conduct pre-checks to avoid content mismatches.
Mintegral
● Overview: Mobile ad network with strong gaming focus.
● Opening Method: Self or agency.
● Challenge: Developers often face repeated documentation issues.
● Benefit of Agency: Quicker onboarding, plus campaign optimization support.
Moloco Ads
● Overview: AI-powered DSP for performance campaigns.
● Opening Method: Only available via agencies; direct business applications are not supported.
● Timeline: Around 3 business days.
● Benefit of Agency: Agencies assist with complex integrations and provide onboarding training.
Case Studies & Data Insights
A fashion e-commerce brand tried self-opening on MediaGo and faced two rejections due to mismatched company documentation. After shifting to an agency, the account was approved within 3 business days, allowing them to launch ahead of Black Friday. Their ROI improved by 21% compared to the previous year.
A mobile developer working with Mintegral struggled for two weeks with direct applications. Partnering with an agency led to account approval in 72 hours. With early access, their campaigns achieved a 27% higher install rate during launch week (source: AppsFlyer, 2023).
A fintech advertiser attempted to apply directly but discovered these platforms only allow agency-assisted account opening. With agency help, accounts were set up in 3 business days, ensuring their campaigns launched on time for Q4.
● Statista (2024): Agency-assisted openings achieve 23% faster campaign launches.
● eMarketer (2024): 42% of global marketers now rely on third-party agencies for ad account onboarding.
● AppsFlyer (2023): Moloco ranked among the top 3 DSPs for gaming ROI, proving the value of timely onboarding.
Best Practices for a Smooth Opening
1. Prepare consistent documentation (licenses, tax IDs, payment details).
2. Partner with a verified agency, especially for Bigo Ads & Moloco.
3. Use local payment options when targeting specific regions.
4. Plan at least 3 business days in advance for agency-assisted approval.
5. Stay updated with compliance changes—platform rules evolve regularly.
Conclusion
● For platforms like Bigo Ads and Moloco, agency support is mandatory.
● For others (Kwai, MediaGo, popIn, Mintegral), agency-assisted openings consistently deliver faster approvals, higher success rates, and better ROI.
If you want to launch global campaigns efficiently, working with a trusted partner like Novabeyond ensures smoother onboarding, higher approval rates, and early access to platform benefits.
Contact Novabeyond today to get your Agency ad accounts opened in 3 business days.
FAQ on Advertising Account Opening
It is the process of registering and verifying your business with a platform like Kwai, MediaGo, or Bigo Ads so you can run paid ads.
Self-opening: 5–15 business days (when available). Agency-assisted: 3 business days.
These platforms only accept accounts through certified agencies. Advertisers cannot apply directly.
Faster approval, higher success rates, compliance support, and account managers.
Business license, company registration, tax ID, authorized representative details, and domain verification.
Yes. Self-submitted accounts: ~70% approval. Agency-assisted: 95%+.
Gaming, finance, healthcare, and e-commerce often face extra scrutiny. Agencies help pre-check documents.
Statista (2024) shows agency-assisted accounts deliver 26% higher ROI within 6 months compared to self-opened accounts.
Yes. If rejected, you can reapply through an agency to improve success chances.
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