BIGO Ads Ad Account Opening Guide (2025) — Fast, Compliant, and Scalable with Novabeyond

Blog

October. 14 2025

Introduction — Why BIGO Ads Matters Now


Short video and live-stream platforms continue to reshape global advertising. In 2024 the world's marketers spent roughly $1.1 trillion on ads, with digital channels taking the lion's share — a clear signal that brands must be where their audiences are. (DataReportal – Global Digital Insights)


BIGO Ads — the company behind apps such as Likee, imo — With large and quality traffic in Europe, North America, Japan, Southeast Asia, South America and other markets BIGO Ads substantial combined monthly active user (MAU) base across its product family—marked by a younger and highly engaged audience—has made BIGO Ads an increasingly attractive platform for advertisers.(pdf.dfcfw.com)


However, BIGO Ads enterprise onboarding model differs from many western ad platforms: enterprises must open business accounts via authorized third-party agency partners (agency-assisted onboarding is the required route for enterprise advertisers). That makes choosing the right authorized partner the single most important step to launching on BIGO quickly and compliantly — and that is where Novabeyond’s official agency services come in.


How BIGO Ads Compares to Other Platforms — A Quick Reality Check


● Versus TikTok: TikTok reaches massive global audiences but is often more competitive and expensive in some GEOs. BIGO Ads can be more cost-effective in specific emerging markets where it has strong penetration.

● Versus Facebook/Meta: Meta offers rich targeting and large reach, but in mobile-first younger segments BIGO Ads short-video and live inventory can outperform on engagement metrics for suitable creatives.

● Platform Strategy Takeaway: For brands targeting Southeast Asia, South Asia, and parts of the Middle East, BIGO Ads is a high-value channel — but it’s only accessible via authorized agencies for enterprise accounts.


3.jpg


The State of the Market — Why Speed & Compliance Matter


Global ad spend is at record levels and shifting toward digital formats. Industry forecasts for 2025 show digital ad spend will occupy for around three-quarters of total ad spend, and Southeast Asia remains one of the fastest-growing regions for digital advertising. Advertisers that can onboard quickly to regional platforms capture early inventory and often secure lower CPMs and higher ROI. (EMARKETER)


At the app marketing level, 2024 saw a return to budget growth after a slowdown, with many media sources reporting year-over-year increases in spend. AppsFlyer's Performance Index and outlooks indicate mobile ad budgets rebounded in 2024 — a signal that demand for high-quality ad inventory (and the accounts that access it) is growing. Faster onboarding equals earlier access to that inventory. (AppsFlyer)


Why BIGO Ads Requires Agency-Assisted Onboarding (Short Explanation)


BIGO Ads enterprise model centralizes onboarding through authorized agencies for several practical reasons:

● Compliance & Quality Control: Ensures advertisers meet local rules and platform content standards.

● Scalability of Support: Agencies provide one-on-one account management that BIGO cannot scale directly for every business.

● Performance & Trust: Agencies pre-validate creative and business credentials, reducing rejections and suspensions.

Because of these operational realities, enterprise advertisers cannot register full business advertiser accounts directly on BIGO — the route is via authorized partners like Novabeyond.


Why Choose an Authorized Agency — Novabeyond's Value Proposition


If BIGO Ads is only accessible through agencies, selecting the right partner becomes critical. Here's what a certified partner like Novabeyond brings:

● Faster Turnaround: Novabeyond typically completes BIGO Ads account opening and verification around 3 business days, from initial doc submission to advertiser dashboard ready. (This time includes agency pre-checks and platform review coordination.)

● High Approval Success: With professional pre-checks and platform experience, Novabeyond's clients enjoy approval rates well above general self-submission averages (>95% for agency-assisted cases).

● End-to-End Support: Beyond opening, Novabeyond provides one-to-one ad guidance — creative advice for short-video formats, budget planning, localized targeting, and post-launch optimization.

● Platform Access & Perks: As an authorized partner, Novabeyond helps clients access platform promotions, testing budgets or priority review paths where available.

These advantages translate into earlier market entry, lower time-to-market risk, and better campaign ROI.


Step-by-Step: How Novabeyond Opens Your BIGO Ads Ad Account (Practical)


1. Initial Consultation & Platform Fit

Novabeyond reviews your campaign goals and deeply understand your business needs.

2. Document Collection & Pre-Check

Typical required documents: business license/registration, official website, authorized representative contact info, ad creative outlines and landing pages. Novabeyond pre-validates formats and consistency to eliminate common rejection triggers.

3. Agency Submission to BIGO

Novabeyond submits the application package to BIGO’s advertiser onboarding team and manages any platform queries.

4. Approval & Account Setup (around 3 business days)

With most documentation in order, enterprises receive account activation and dashboard access in about three business days. Novabeyond then configures billing, tracking, and campaign templates.

5. One-to-One Onboarding & Launch

After activation, Novabeyond provides creative recommendations suggestions, sets up tracking pixels (or SDK as needed), and runs pilot creatives to gather initial optimization data.


What Documents & Preparation Work Smooth the Path


To avoid delays, prepare:

● Scanned company registration / business license (official language with English translation if needed)

● Company website domain matching the business name on registration

● Authorized representative ID and corporate email

● Clear summary of products/services and sample creatives/landing pages

● Billing info: corporate credit card or agreed payment method


1.jpg


Advertising Benefits of BIGO Ads (Data-Backed Points)


● Access to Mobile-First Audiences: BIGO Ads product family serves strong MAUs in target regions — enabling advertisers to reach younger, highly engaged users. (BIGO Ads internal reports show cumulative MAU metrics across products; check the platform's investor and company releases for exact figures.) (pdf.dfcfw.com)

● Lower CPMs in Many Markets: In European markets, advertisers report lower media costs on BIGO Ads relative to global giants, which can deliver higher reach for the same budget (platform performance varies by GEO and creative quality). Industry forecasts also show Southeast Asia digital ad spend growing at above-average rates, which makes early entry valuable. (EMARKETER)

● Diverse Creative Placements: BIGO Ads supports in-feed video, native placements and interactive units — formats that typically drive higher engagement with Gen Z / mobile audiences.


Case Study — Novabeyond + Mobile Game (Illustrative)


Background: A mid-sized mobile game publisher sought lower CPI and broader reach across Britain & Germany after rising costs on other platforms.
Approach: Novabeyond opened the BIGO Ads account within 3 business days, prepared short-video creatives, ran A/B tests, and optimized campaigns based on early performance metrics.
Outcome:

● CPI decreased by 28% vs. their prior channel.

● Daily installs rose significantly; early LTV signals improved thanks to precise GEO targeting and creative iteration.

(Results approximate and anonymized for client confidentiality; they align with broader app marketing trends showing that when advertisers move quickly to platforms with strong regional reach, they can capture incremental, lower-cost users — a pattern AppsFlyer documented in 2024 as budgets returned and media mix shifted.) (AppsFlyer)


Common Ad Account Rejection Reasons (and How Novabeyond Avoids Them)


Typical reasons accounts get delayed or rejected include:

● Inconsistent business names across documents and domain registration

● Noncompliant creatives (claims, prohibited content, landing page infractions)

● Missing relevant qualification documents of the business entity

● Using personal email addresses instead of corporate addresses

Novabeyond pre-submission checklist and compliance team correct these issues before submission, dramatically reducing resubmissions and time lost.


Pricing & Time Expectations (Transparent)


● Account opening time (authorized agency route): Around 3 business days from submission with complete documentation.

● Typical setup fees: Vary by agency and service scope, Novabeyond provides bundled options (account setup + one-to-one ad guidance + initial optimization) and will present a transparent quote after scoping.

● Minimum ad spend: Determined by campaign goals and platform guidance; Novabeyond advises starting with a test budget and scaling once CPIs and early LTV are validated.


FAQ — Quick Answers


Q: Can a business open a BIGO Ads account independently? A: No, enterprise advertiser onboarding on BIGO Ads requires authorized agency partners. Contact Novabeyond to initiate the process.
Q: How fast can I go live after contacting Novabeyond? A: With prepared documents, typical approval and account activation is about 3 business days, then you can begin launching test creatives.
Q: What industries are suitable for BIGO  Ads? A: E-commerce, gaming, lifestyle and consumer apps perform well; however, all creative must meet platform content policies. Certain verticals require extra documentation.
Q: Does Novabeyond offer campaign management after opening? A: Yes, Novabeyond provides one-to-one guidance, creative consulting, and ongoing optimization services beyond just account opening.


Conclusion — Launch on BIGO the Right Way


BIGO Ads offers meaningful reach into fast-growing markets, but access is mediated through authorized agencies. Choosing the right partner shapes how quickly and successfully you go live. Novabeyond — as an authorized BIGO partner;  accelerates onboarding (around 3 business days), ensures compliance, and supports your campaigns with one-to-one optimization.


If your brand is aiming to reach mobile-first audiences in Europe, the United States, Latin America, or other high-growth markets, contact Novabeyond to open your BIGO Ads account and start launching campaigns with confidence.


2.jpg


Sources & Further Reading (selected)


● DataReportal — Digital 2025 / Global Advertising Trends (global ad spend and digital share). (DataReportal – Global Digital Insights)

● eMarketer / Insider Intelligence — Worldwide Ad Spending Forecast 2025 (digital share & SEA growth). (EMARKETER)

● AppsFlyer — Performance Index & 2024/2025 App Marketing Outlook (mobile budgets recovery and trends). (AppsFlyer)

● BIGO company presentation / filings — product MAU and platform metrics (company data). (pdf.dfcfw.com)

● Moloco / platform blogs — programmatic & DSP trends (for context on programmatic alternatives). (moloco.com)