How to Master Kwai Brazil Ad Account — Complete Setup and Advertising Guide (2025 Edition)

Introduction — Why Kwai Ads in Brazil Matter in 2025

As digital marketing continues to expand in Latin America, Brazil remains to be a pivotal market. The short-video platform Kwai (the international version of chinese Kuaishou) has seen impressive growth there. According to one source, Kwai had more than 45 million monthly active users (MAUs) in Brazil, equating to around 20% of the population.

Furthermore, in the company's Q3 2024 financial report, Kwai's daily active users (DAU) in Brazil grew by 9.7 % year-on-year and the average daily time spent per user rose by 4.2%.

These figures illustrate that Brazil is not just a side market but a strategic market for Kwai's international expansion. For advertisers, it indicates that Kwai is a platform with untapped potential for reaching mobile audiences in Brazil this emering market.

Understanding the Kwai Brazil Advertising Ecosystem

Before diving into the "how", it's crucial to understand the "what".

Targeting & Billing ModelsAdvertisers can target by location (Brazil regions/states), demographics (age, gender), interests/behaviors, device types, etc. In terms of billing: CPC (cost-per-click), CPM (cost per thousand impressions), CPA (cost per action) are commonly supported. Ad agencies often recommend starting with awareness/traffic (CPM) then shifting to optimized conversion (CPA) once performance data accumulates.

Step-by-Step: How to Open a Kwai Brazil Ad Account

3.1 Application Process

1. Register via the Kwai for Business portal and specify “Brazil” as your target region.

2. Choose your account type: Self-service account (you manage everything yourself) or Agent Support account (supported by Kwai partner Novabeyond).

3. Submit documentation (business licence, contact info, payment details).

4. Wait for verification/approval (timeline: usually several days if all docs are correct; can be longer without local support).

5. Once approved, link your website/app and set up conversion-tracking (pixel/SDK) before launching your first campaign.

6. Launch your campaign.

3.2 Account Requirements

● Company registration/licence (for non-Brazilian companies: you may need an agency or local partner)

● Domain of website/app, contact information

● Local tax-entity (CNPJ) or local representative may be required depending on account type

● Avoid common rejection reasons: mismatched business name, lack of localised payment method, unverified creatives or missing local address/phone.

Campaign Setup & Optimization Guide

4.1 Building Your First Campaign

● Define campaign objective: awareness, traffic, conversions, app-installs.

● In the dashboard: create ad group(s) targeting Brazil, set budget and bidding strategy appropriate for objective.

● Allocate a test budget (eg: 1,000–2,000 USD) to collect initial data.

● Select ad format(s): in-feed short video, splash, etc.

● Set metrics (KPIs): CPM, CTR, CVR, ROAS.

4.2 Creative Best Practices for Brazilian Audiences

● Localisation is key: use Portuguese language, Brazil cultural cues, local humour/trends.

● Short-video length: 6-15 seconds often works best for in-feed.

● Use a strong hook in first 2-3 seconds (Brazil users scroll fast).

● CTA button must be clear (e.g., “Comprar agora”, “Instalar o app”).

● Leverage Brazilian influencers/creators if possible — Kwai emphasises UGC & creators. (Rest of World)

● A/B test creative versions: different hooks, different thumbnails, different CTAs.

4.3 Advanced Optimization Tips

● After initial data, shift to conversion-optimised bidding (CPA) and narrower targeting (remarketing, look-alikes).

● Set up tracking: Kwai's pixel/SDK plus your own analytics. The number of websites using Kwai Conversion Tracking is over 100 000 globally. (BuiltWith Trends)

● Use custom audiences & remarketing: e.g., target users who watched 75% of video or who added to cart.

● Optimise budget allocation: increase spend on ad sets that show low CPM & high CVR; pause high-cost/low-conversion sets.

● Monitor frequency avoid ad fatigue. Use fresh creatives regularly.

● Use one-on-one optimisation support: ideally your account manager (or your agency) reviews performance weekly, suggests adjustments (eg: creative refresh, bid adjustment, audience refinement).

Case Studies — Kwai Ads Success in Brazil

● Early mover advantage: fewer advertisers focus on Kwai vs TikTok, so bigger share of voice.

● Localised creatives + platform fit = higher engagement.

● Start broad → optimise narrow — initial volume leads to algorithmic data that fuels optimization.

Advertising Policies & Compliance Updates (2025 Edition)

● Content restrictions: no misleading claims, no adult/explicit material, not allowed to encourage discrimination, no un-authorised political content.

● In Brazil, Kwai removed over 3.17 million videos in H2 2024 and nearly 800 000 accounts (including 223 843 suspected under-13 accounts) for violations. (TI Inside)

● Payment & invoicing: foreign advertisers should ensure tax/compliance via local partner or service.

● Brand safety: With the partnership with Integral Ad Science, advertisers gain third-party brand safety measurement on Kwai. (Integral Ad Science)

● E-commerce integration: Kwai launched “Kwai Shop” in Brazil (Oct 2024), allowing full funnel from video to purchase inside app. (Permanent Secretariat of Forum forEconomic and Trade Co-operation betweenChina and Portuguese-speaking Countries (Macao))

● Stay alert to data-privacy/regulatory risk: Brazil is increasing scrutiny on social media platforms (e.g., lawsuits for kids' usage). (Reuters)

FAQ

Q1: How long does it take to open a Kwai Brazil ad account?

A: If all documentation is valid and local partner support is used, approval can often be around 3 days. Without local support it may take 1–2 weeks.

Q2: What budget is recommended to start?

A: As a rule of thumb, test budget around $1,000–2,000 for first 4-6 weeks is recommended to collect meaningful data, then scale. Specific budgets depend on vertical.

Q3: How to track conversions effectively on Kwai?

A: Install Kwai pixel or SDK on your website/app and integrate with your analytics. Use custom events (eg: “Add to cart”, “Purchase”) and link to campaign objective optimisation.

Q4: Does Kwai allow crypto/finance/gaming ads in Brazil?

A: Policies vary by vertical. It's best to check with your account manager. Some verticals like high-risk finance or gambling may be restricted or require higher scrutiny.

Q5: Can I run campaigns in both Portuguese and English?

A: Yes, but given Brazil's primary language is Portuguese, ad creatives should be in Portuguese for best performance. English can work if targeting expats or bilingual segments, but localisation is advised.

Conclusion — Start Novabeyond Kwai Brazil Journey