What Countries Use Kwai Monetization in 2025? Full Guide to Kwai's Earning Models & Rules

Introduction

Kwai known domestically in China as Kuaishou is one of the world's fastest-growing short-video and live-streaming platforms. While TikTok focuses heavily on algorithm distribution and entertainment virality, Kwai has carved out a unique identity built on community-driven content, creator monetization, and a powerful live-commerce ecosystem.

By 2025, Kwai's monetization system has expanded across multiple emerging markets, especially Latin America, Southeast Asia, and parts of MENA. This article provides a full breakdown of:

• Which countries have access to Kwai monetization

• Kwai's earning mechanisms in 2025

• Updated creator eligibility rules

• Official financial data from Kuaishou's 2025 reports

• Practical advice for creators, brands, and agencies in global markets

Kwai's Main Monetization Models in 2025

Kwai's earning ecosystem consists of six major revenue streams, each with different eligibility rules and availability across countries.

2.1 Live Gifts & Virtual Rewards

The most profitable monetization channel across Kwai markets. Fans send virtual gifts during live streams, and creators receive revenue after platform commissions.

This model dominates in China, Brazil, Mexico, Indonesia, and other active live-streaming regions.

2.2 In-Feed Ad Revenue Sharing Program

Kwai runs a creator ad-revenue program similar to YouTube's monetization, where creators earn money from ads displayed on their videos.

Eligibility criteria vary by country, but generally include:

• Minimum follower count

• Minimum video-view threshold

• Compliance with copyright and community rules

2.3 Live Commerce & Affiliate E-commerce

Kuaishou is one of China's pioneers of live commerce. This model is now expanding globally:

Creators can earn through:

• Affiliate links

• In-app store commissions

• Product placements

• Livestream shopping events

Strongest markets: China, Brazil, Mexico, Indonesia.

2.4 Paid Tasks, Sponsored Missions & Brand Campaigns

Kwai partners with advertisers to reward creators who:

• Join hashtag missions

• Participate in branded campaigns

• Produce videos based on assigned tasks

Payouts vary based on region, brand budget, and creator metrics.

2.5 Creator Funds & Bonus Programs

These include:

• New-user bonuses

• Daily/weekly content rewards

• Seasonal incentive campaigns

These programs help creators build early momentum but are non-permanent and vary by country.

2.6 Enterprise Ads & Official Collaborations

For established creators and MCNs, Kwai offers:

• Brand sponsorships

• Advertising partnerships

• Native traffic-boost campaigns

• Official event collaborations

What Countries Use Kwai Monetization? (2025 Updated)

Kwai is available in 30+ countries, but monetization features vary by region due to local regulations, payment infrastructure, and platform strategy.

Below are the confirmed and commercially active monetization territories.

3.1 Latin America Kwai's Strongest International Monetization Region

Brazil (Top Global Monetization Market)

Brazil is Kwai's flagship international market, with:

• Local operations teams

• Partnership programs

• Live-stream monetization

• Ad-revenue sharing

• Large creator-bonus budgets

Kwai has invested heavily in Brazil's creator economy, making it the most profitable international region for creators.

Mexico, Colombia, Argentina & Other LATAM Regions

These markets feature:

• Live gifts

• Creator tasks

• Brand campaigns

• Ad-revenue sharing (selected creators)

Latin America is the fastest growing region for Kwai monetization outside China.

3.2 Southeast Asia Growing Rapidly in Short Video Commerce

Indonesia

One of the most active markets for:

• Live commerce

• Live streaming

• Local creator missions

Other markets with partial monetization availability include:

• Philippines

• Vietnam

• Malaysia

• Thailand

(Availability varies by country and by creator account.)

3.3 Middle East & North Africa (MENA)

Kwai has begun expanding operational presence in:

• Saudi Arabia

• Turkey

• Egypt

• UAE

Monetization features here include:

• Live gifts

• Branded tasks

• Early stage ad revenue programs

MENA is considered a “strategic future growth region” for Kwai.

3.4 Other Emerging Markets

Additional countries with partial monetization include segments of:

• Africa

• Central America

• South Asia (excluding India)

Important Note on India

Since 2020, India has restricted several short video apps of Chinese origin.Kwai monetization is not fully available in India due to regulatory limitations.

Kwai / Kuaishou Monetization Data (Financial Performance 2025)

Kuaishou's official financial disclosures in 2025 indicate strong monetization momentum.

4.1 Revenue Scale (2025)

Kuaishou's 2025 quarterly reports show:

• Revenue in the tens of billions RMB per quarter

• Major contributions from:

1. Online marketing services

2. Live streaming revenue

3. E-commerce commissions

4.2 Live Streaming = One of Kuaishou's Largest Income Sources

Live-stream gifting and e-commerce consistently account for a significant portion of total revenue often above 50% when combined with online marketing.

4.3 Heavy Investment in Brazil & LATAM

Multiple public sources confirm that Kuaishou invests heavily in:

• Local influencer partnerships

• Advertising campaigns

• Creator bonuses

• Local payment infrastructure

These investments directly support Brazil's status as the 1 global monetization market for Kwai.

Kwai Monetization Rules & Eligibility (2025 Update)

5.1 Identity Verification & Compliance

Creators must complete:

• Identity verification

• National ID or passport submission

• Tax information (varies by region)

5.2 Content Policies & Copyright Enforcement

Kwai has strict rules regarding:

• Violence, hate, political content

• Copyrighted music and videos

• Adult/sexualized content

• AI generated misleading content

Violation may lead to:

• Demonetization

• Removal from ad programs

• Account penalties

5.3 Payment & Withdrawal Limitations

Some countries only support:

• Live gifts

• Missions

• Indirect MCN-based revenue

Creators in certain regions cannot yet join direct ad-revenue sharing due to local compliance requirements.

5.4 Bonus Programs Are Temporary

Kwai frequently runs short-term incentive events.

Creators should not rely on bonuses as a primary income source.

5.5 Brand & Advertising Disclosure Rules

How Creators & Brands Can Succeed with Kwai Monetization

6.1 Choose the Right Monetization Mix

For most regions:

• Short-term: Live gifts + Creator missions

• Mid-term: Ads + E-commerce + Brand deals

• Long-term: Official partnerships + Enterprise ads

6.2 Localize Your Content

Localization significantly increases earnings:

• Use local language

• Reference local holidays

• Adapt humor & communication style

Brazil, Indonesia, and Mexico show higher CPMs for localized creators.

6.3 Work with MCNs or Official Partners

For foreign creators or brands entering regional markets, partnering with:

• MCNs

• Ad agencies

• Local creator networks

Helps with:

• Account onboarding

• Monetization activation

• Regulatory compliance

• Local payout setups

6.4 Follow Official Announcements Regularly

Kwai updates monetization rules frequently.

Creators should follow:

• Kwai Creator Center

• Kuaishou IR Reports

• Regional program announcements

FAQ: Kwai Monetization (2025)

Q1: Does Kwai monetization work in all countries?

No. Monetization is active primarily in LATAM, Southeast Asia, and MENA.

Q2: Is Brazil the best country for making money on Kwai?

Yes. Brazil is the largest and most profitable international market for Kwai creators.

Q3: Can I earn without live streaming?

Yes. through ads, tasks, brand missions, and affiliate e-commerce.

Q4: Is Kuaishou the same as Kwai?

Yes. Kwai is the international brand name of Kuaishou Technology.

Conclusion: Kwai Monetization in 2025

By 2025, Kwai has established a sophisticated monetization ecosystem across emerging markets.

For creators and brands, Kwai offers:

• Diverse income streams

• Accessible live monetization

• Strong communities

• Explosive growth in LATAM and Southeast Asia

However, success depends on:

• Local market understanding

• Cultural adaptation

• Compliance with platform policies

• Consistent content creation

If you plan to expand into Kwai's global ecosystem, always check your region's monetization availability and consider partnering with local MCNs or agencies for smoother growth.