Partners with Kwai to Unlock New Frontiers in Digital Advertising

Kwai: The "TikTok in Latin" Powering Your Growth in New Markets

With rising global ad costs and  traditional platforms becoming increasingly saturated, advertisers are actively seeking new markets and fresh traffic sources. Kwai is quickly becoming a rising star in the short video social media space.

As the international version of Kuaishou, Kwai successfully replicated its parent company's strengths in content ecosystem and traffic distribution mechanisms, achieving deep localization in overseas markets. Today, it has built a solid footprint across Latin America and Indonesia, reaching hundreds of millions of users and providing advertisers with a powerful growth engine.

Where Kwai Shines:

Kwai is active in over 30 countries, especially strong in:

● Latin America: Brazil, Mexico, Colombia, Argentina

● Southeast Asia: Indonesia

● Middle East & North Africa: Saudi Arabia, Egypt, Turkey

In Brazil, Kwai has become a cultural hit. Partnering with the popular TV show Big Brother Brasil, it attracted nearly 38 million viewers and over 6.4 billion video views. The platform also joins local festivals and cultural events, delivering over 5.8 billion impressions and showing how well it fits local culture.

In Indonesia, Kwai has over 40 million monthly users who spend about 95 minutes daily on the app. Popular content includes beauty, fashion, and gadgets, attracting a young and value-driven crowd—making it a hotspot for e-commerce ads.

User Profile: High Value and Engaged

Kwai's audience profile aligns well with advertisers' growth goals:

● In Brazil, 77% of users are over 25, financially independent, with strong buying power and great conversion rates.

● In Indonesia, users are younger, love beauty and electronics, and respond well to short video ads.

Globally, Kwai has passed 1 billion monthly users, making it one of the fastest-growing short-video platforms, combining high engagement with strong business potential.

Diverse Ad Formats for Every Different Goal

Kwai provides a wide range of ad formats for different needs:

● Brand Awareness: Splash ads, reserved in-feed spots, branded hashtag challenges, AR filters, and short branded dramas.

● Performance: Auction-based in-feed ads, native videos with calls to action, and precise targeting optimized for installs, add-to-cart, and purchases.

This flexibility ensures that both brand-building campaigns and performance-driven campaigns can achieve meaningful results.

Creative Strategy: Native, Localized, Engaging

Kwai emphasizes native and localized storytelling, encouraging advertisers to align with cultural context:

● In the Middle East, avoid sensitive themes like alcohol, tobacco, pork, or religious symbols.

● In Indonesia, use festive and community stories to connect better with users.

Kwai's internal operation team will also help offer creative support, including compliance review, scriptwriting, video editing, and language localization, ensuring advertisers get the best results from their campaigns.

Here are some example creative ideas by category:

● Fashion: Try-on hauls, outfit tips, and transformation videos

● Accessories: Real-life demos showcasing materials and shine

● Consumer Electronics: Unboxings, reviews, and product comparisons with high-quality visuals

Innovation: Short-Form Dramas + Advertising

Kwai is leading a new trend by combining short dramas with ads, integrating storytelling with commercial content. This allows their users to watch more and boosts conversion rates, giving brands a more engaging way to reach customers.

Its ongoing innovation in ad products and content formats ensures advertisers can engage audiences in culturally relevant, entertaining, and performance-driven ways.

Works Across Many Verticals: A Growth Engine for Global Brands

Kwai has become a proven traffic channel across different industry verticals including:

● E-commerce: Driving CTR and conversions with influencer content and shopping dramas

● Gaming & utilities: Rewarded content improving retention and LTV

● Beauty & fashion: Short-form storytelling to capture impulse buying

● Finance & services: Localized campaigns ensuring compliance and efficiency

For brands seeking to expand into emerging markets, Kwai represents an underdeveloped yet highly potent traffic goldmine.

Kwai as a Strategic Growth Partner

As ad costs rise and mainstream media platforms' traffic are getting crowded, Kwai stands out with high engagement, local culture integration, and strong commercial value.

As the official agency partner of Kwai, Novabeyond leverages its expertise and the platform's strengths to provide localized, compliant, and performance-driven advertising solutions, empowering brands to achieve sustainable global growth.